Which of the following scales is typically used to create a perceptual image profile?

In terms of consumer segments, both the True Blue Greens and the Sprouts are heavy users of green products

Indicate whether the statement is true or false

In beating ad clutter, repetition can increase brand and ad recall, except when:

A) the ads are put into different media B) competing ads are present C) a celebrity spokesperson is used D) the ad uses a fantasy executional framework