Constructs are the actual items that are measured using a survey questionnaire

The upside of the value equation is that when a company's perceived value is high, it can charge more than the competition for the same product

Indicate whether the statement is true or false

Which of the following questions is most likely to be addressed as firms organize for exporting?

A) Which market offers the firm the most opportunities for profit and expansion? B) Which domestic and foreign retailers will probably purchase our products? C) How much should the firm depend on intermediaries to carry out exporting? D) How many managers with global experience are employed by the firm?