When measuring public relations outputs and outcomes, it is important to remember that outcomes are short-term, and outputs are more far-reaching

Two sided messages mention and describe the opposing point of view and show how and why it is less desirable. They are more effective when the other party will be exposed to people who will argue points of view different from the position advocated

a. true b. false

For older residential properties, estimates obtained through the gross income multiplier method reflect:

A. net income B. capitalization value C. the relationship between market value and rental income D. capitalization rate