Which one of the following is NOT one of the Big Five personality traits?

Jenna is the risk manager of LMN Company. Jenna was contacted by a vendor who was selling a computerized database that Jenna could use in LMN's risk management program. The database was capable of storing and analyzing risk management data and generating reports for Jenna. This computerized data base is called a(n):

(a) risk management intranet (b) risk map (c) risk web (d) risk management information system

A program that ties marketing to a charity in order to generate good will is called:

A) cause-related marketing B) social responsibility marketing C) marketing myopia D) sponsorship marketing