Yummy Pop owns Orangi-Grapie. Orangi-Grapie is a new carbonated drink that is high in Vitamin C and has all the benefits of that Gator drink but tastes great. Orangi-Grapie is their first and most financially successful product. It has been on the market for years and has an established customer base with a small but steady sales growth. While it is a regional product, Orangi-Grapie has high
market share and a low growth rate. According to the BCG model which strategy would be recommended?
a. build
b. hold
c. liquidate assets
d. divest
e. no strategy recommended.
B
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Which of the following best defines the depth factor of process redesign?
A) It refers to organizational elements such as responsibilities, measurements, information technology, and skills. B) It refers to the monitoring of key internal firm performance measures over time to identify trends such as improvement in managerial decision making. C) It refers to the impact of the process redesign to the entire organization. D) It refers to the dismantling of competitors' products to understand the strengths and weaknesses of their designs. E) It refers to the sharing of information between companies so that both can improve.