Kellogg's uses its corporate brand name with its individual product brands as with Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes. Which branding strategy is being used by the company?
What will be an ideal response?
Kellogg's employs a sub-brand or hybrid branding strategy by combining the corporate brand with individual product brands as with Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes.
You might also like to view...
The difference between the present value of future after-tax cash inflows and the present value of future cash outflows of an investment project is the:
a. Internal rate of return (IRR) of the project. b. Modified internal rate of return (MIRR) of the project. c. Book (accounting) rate of return for the project. d. Modified internal rate of return (MIRR) on the project. e. Net present value (NPV) of the project.
The emergence of software as a web service has acted as a disruptive technology for:
A) traditional key-word search engines. B) telecommunications providers. C) PC manufacturers. D) local Internet service providers. E) traditional boxed software companies.