Which of the following message execution styles focuses on the company's skill and knowledge in making the product?
A) endorsement
B) scientific evidence
C) slice of life
D) technical expertise
E) testimonial evidence
D
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Which of the following BEST describes the service sector?
a. It employs roughly 76 percent of the Canadian work force. b. It is rarely capital intensive, as most services do not need high technology. c. It tends to create fewer new jobs than the manufacturing industry. d. It is decreasing in importance in Canada.
A prospective buyer gave their broker a personal check for $1,000 payable to the seller along with an offer to buy the property. The buyer told the broker the check was not to be cashed until the end of the month. Which of the following is correct?
a. The broker is to refuse to accept the check. b. The broker is to accept the check, but deposit into their trust account within 24 hours. c. The broker needs to deliver the check either to the seller or escrow upon acceptance. d. The broker may hold the check, but needs to tell the seller it is being held uncashed before the seller accepts the offer.