Convertible bonds will retain their value as bonds even if stock prices are falling

The purpose of medical expense insurance is to

A) pay for the recuperative or nursing care needed after a long illness B) reimburse the insured for expenses incurred for medical care, hospital care, and related services C) provide periodic payments to an insured who is disabled and unable to work D) pay for the medical costs of injuries or disabilities contracted in the course of a worker's employment

When the marketers of a mobile phone manufacturing company want to determine the impact of individual media such as television and online display ads on sales as well as that of trade activities like every day low price, off-shelf display and so on,

they usually use ________. A) marketing metrics B) market segmentation strategies C) market capitalization techniques D) market basket analysis E) marketing-mix models