Jell-O brand gelatin introduced a line of vegetable flavored gelatins, including tomato and celery. The product failed because consumers associated Jell-O gelatin with a sweet, fruit-based flavor
In this example, consumers' ________ made them unwilling to accept the new product.
A) exposure
B) cognition
C) self-actualization needs
D) personalities
E) interpretation
E
Business
You might also like to view...
A money market deposit account limits both deposits and withdrawals during a month
Indicate whether the statement is true or false.
Business
Mariko, age 15, was practicing her karate moves in the park. She turned quickly and threw a punch hitting Ken, who she had not seen coming, in the nose. What tort, if any, did Mariko commit?
A) assault B) battery C) negligence D) trespass E) none, because she was under age
Business