What are the purposes of a keynote speech? Why should a keynote speech strive to be multivocal?

What will be an ideal response?

- The keynote speech draws together and defines the diverse members of the audience, bringing them together as a community.
- The keynote speech helps to set the thematic elements of the meeting, such as topics and issues that will dominate the meeting.
- A keynote speech should be multivocal or capable of being heard in positive, but different ways by different listeners.
- Polysemic messages are multivocal because they have different dimensions that affect people in various ways.

Communication & Mass Media

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In his Gettysburg address, Abraham Lincoln spoke of "government of the people, by the

people, for the people," implying that Americans have a responsibility to communicate with our elected officials. Readiness to heed Lincoln's words is which benefit of studying communication? A. empowered participation B. improved citizenship C. increased self-awareness D. enhanced relationships

Communication & Mass Media

The five styles of conflict are ______.

A. reward, coercion, institutional, network, and communication B. power, withdrawal, avoidance, engagement, and demanding C. avoidance, accommodation, collaboration, compromise, and competition D. deciders, aggressors, weaklings, bargainers, and quitters

Communication & Mass Media