An agent is responsible for conducting business in accordance with the owner's desires

An efficient method of estimating area market potentials makes use of the ________, Developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.

A) Nielsen Media Research B) Multiple-Factor Index Method C) Brand Development Index D) Market Buildup Method E) North American Industry Classification System

Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which of the following marketing strategies is most suitable for Rex Steelworks?

A) one-to-one marketing B) undifferentiated marketing C) individual marketing D) local marketing E) trigger-based marketing