The process of generating knowledge about the marketplace that individuals in the firm use to inform and guide their decision making is _______

The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan

Indicate whether the statement is true or false

The going concern concept is explicitly stated in the IFRS conceptual framework but not in the U.S. GAAP conceptual framework

Indicate whether the statement is true or false.