How are the Olympic Games symbolic of international business?
What will be an ideal response?
The Olympics reflect an intense version of international business. Cities compete with each other to host the games because hosting the Olympics brings recognition and publicity to the city just as it does to a company brand name. In addition, the city benefits from increased travel, tourism, and investment by businesses supporting the Olympic games.
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Internal marketing is more important for goods manufacturers than service firms
Indicate whether the statement is true or false a. True b. False
Physiological need __________.
a. is concerned with the desire for respect b. includes the desire for love, companionship, and friendship c. relates to the normal functioning of the body and includes the desire for water, food, rest, and sex. d. relates to an individual's desire to be free from harm, including both bodily harm and economic disaster