When developing the sales program for her university, Yesenia recognized in the short run, her program
A. Must fit within the organizational situation and limitations
B. Should push the envelope of institutional selling
C. Must include an analysis of long-term threats
D. Should emphasize possibilities rather than current conditions
E. Should maximize short run revenues
Ans: A. Must fit within the organizational situation and limitations
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The benefit of needs-based market segmentation is that it allows us to identify in advance the individual customers who would fall into each segment
Indicate whether the statement is true or false
When a supervisor encounters a(n) ________ problem, the goal is clear, the problem familiar, and information about the problem easily defined and complete
A) periodic B) well-structured C) consistent D) ill-structured E) catastrophic