McDonald's success in franchising in global markets can be attributed to several factors which do not include:
A) a well known global brand name.
B) a business system that can be easily replicated.
C) local market knowledge.
D) cross licensing.
E) granting franchisees leeway to tailor menu offerings to suit local tastes.
D
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List the threats posed by the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment
What will be an ideal response?
Which of the following is a true comparison between the rational perspective of appraisal and the political perspective of appraisal?
A) A rater's bias is less likely to be a deciding factor in the political perspective than in the rational perspective. B) Supervisors' roles in the rational approach are much more active than supervisors' roles in the political approach. C) The goal of appraisal from the political perspective is accuracy. The goal of appraisal from the rational perspective is utility. D) The goal of appraisal from the political perspective is utility. The goal of appraisal from the rational perspective is accuracy.