Why are competitors considered a good external idea source?
What will be an ideal response?
Marketers can pay particular attention to competitors' ads to get clues about their new products. They buy competing new products, take them apart to see how they work, analyze their sales, and decide whether they should bring out a new product of their own.
You might also like to view...
A firm has determined it can issue preferred stock at $115 per share par value. The stock will pay a $12 annual dividend. The cost of issuing and selling the stock is $3 per share. The cost of the preferred stock is ________
A) 6.4 percent. B) 10.4 percent. C) 10.7 percent. D) 12 percent.
In data mining, finding an affinity of two products to be commonly together in a shopping cart is known as
A) association rule mining. B) cluster analysis. C) decision trees. D) artificial neural networks.