Which of the following best describes a multisegment targeting strategy?
a. It is the effort to ensure that sales of a new product do not cut into sales of an existing product.
b. It refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each.
c. It refers to selecting one segment of a market for targeting marketing efforts and understanding the needs of the members in that segment.
d. It is the division of a market by the amount of product bought or consumed.
ANSWER: b
Multisegment targeting strategy refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each. Multisegment targeting offers many potential benefits to firms, including greater sales volume, higher profits, and larger market share.
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When employees stop working, it can be said that the employees are:
A) bowling. B) picking. C) striking. D) picketing.
Just before he retired for the evening, Saba started his simulation program to simulate five years of hospital operations as he slept. His ability to generate five years of data overnight is a textbook example of ________
Fill in the blank with the appropriate word.