Branding and packaging are two areas in which a company can design a product in a way that will make it be perceived differently enough from competitors' products that it will attract consumers
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Product differentiation is the attempt to design a product in a way that will make it be perceived differently enough from competitors' products that it will attract consumers. Two important ways to differentiate a product are through branding (a unique name, symbol, and/or design) and packaging (a unique covering or wrapping).
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When integrating multiple REA diagrams into an integrated REA diagram, merging redundant resources
A) always affects minimum cardinalities associated with the merged event. B) sometimes affects minimum cardinalities associated with the merged event. C) never affects minimum cardinalities associated with the merged event. D) none of the above
Treasury securities that are semiannual coupon bonds with original maturities of between 1 and 10 years are called:
A) Treasury bonds. B) Treasury bills. C) Treasury notes. D) TIPS.