Map out a strategy for a presidential campaign. In doing so, note the different strategies you would need to deploy based on whether the election was a primary or a general election and onwhether the candidate was an incumbent or a challenger

Also note how economic conditions would affect the type of campaign you would run.

The ideal answer should:
a. Demonstrate that the candidate will have to be more ideological in the primary elections but become more moderate in the general election, which may prompt critiques of the candidate, such as accusations of flip-flopping.
b. Explain how the campaign willhave to rely on advertising to help shape public perceptionsof the candidate and his or her opponent, noting that funding sources might vary depending on partisan affiliation, that the bulk of advertising would be targeted toward swing states, and that an incumbent would probably have greater resources, not having had to fight a primary, but such an advantage would likely have little effect on the outcome.
c.Analyze how the state of the economy will affect the campaign, noting thatstructural factors are a strong predictor of election outcomes and that most voters tend to be sociotropic, as opposed to pocketbook, voters.
d.Identify that if the candidate is a challenger and the economy is good under the incumbent,an insurgent campaign, rather than a clarifying one, might be used, focusing on an issue with universal appeal that would exploit the weaknesses of the incumbent.