Lyle's speech aims at getting his audience to vote in the upcoming election. Which goal of persuasive speeches best fits Lyle's topic?

A. strengthen attitudes, beliefs, or values
B. weaken attitudes, beliefs, or values
C. change attitudes, beliefs, or values
D. motivate the audience to take action

Answer: D

Communication & Mass Media

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According to Christine Smith, in an interview with Astrid Sheil, the skills most important to PR people today are adaptability and strong writing

Indicate whether this statement is true or false.

Communication & Mass Media

Armando is stuck on a level of a video game and, after a few minutes of trying, pulls up a video walkthrough to help him out. His reliance on interactive media corresponds with which issue?

a. “echo chamber syndrome” b. reduction in memory, intuition, or critical thinking skills c. challenges in evaluating information d. crowdsourcing

Communication & Mass Media