In this new communication environment, advertising is often the single-most important element of a marketing communications program for sales and building brand and customer equity

________ are a natural extension of association techniques, generating more detail about the individual's underlying feelings and beliefs

A) Evaluation techniques B) Completion techniques C) Construction techniques D) Expressive techniques E) Detail techniques

Upon selection of an executive for an expatriate posting, the most common predeparture training involves a range of instructive profiles of major aspects of the host country

Indicate whether the statement is true or false