When using the effective-interest amortization method, the discount amortization is the excess of the calculated interest payment over the interest payment

Consumers now receive sales offers through direct-mail letters and catalogs, television, cell phones, and the Internet. The nonstore-based retailers are taking business away from store-based retailers

Indicate whether the statement is true or false

The emphasis in marketing is on the identification and satisfaction of ________

A) business needs B) marketing goals C) market needs D) customer needs