The major advantage of using fixed-alternative questions in an audience-analysis questionnaire is that they
A. enhance the credibility of the questionnaire.
B. produce clear, unambiguous answers.
C. require that respondents give truthful answers.
D. give respondents maximum leeway in answering.
E. get below the surface of respondents' beliefs.
Answer: B
Communication & Mass Media
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Federal regulations limit political advertising to less than 60 percent of a station's total advertising time
Indicate whether this statement is true or false.
Communication & Mass Media
What accounts for almost all of the information communicated to children up until the time they begin school?
a. Television programs such as Sesame Street b. Books read to them by their parents c. Observation of social models d. None of the above
Communication & Mass Media