Define the term "myth."
What will be an ideal response?
A myth is story with symbolic elements that represent a culture's ideals.
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According to the text, which of the following statements about developing an advertising campaign is true?
a. Advertisers use DAGMAR to determine the product's appeal. b. The product's unique selling proposition is identified early so that advertising objectives can be efficiently set. c. In developing an advertising campaign, it is more important for the advertiser to identify the attributes than the benefits. d. Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.
Which of the following is not a component of the global retail development index?
a. market attractiveness b. market saturation c. country risk d. growth in Gross Domestic Product (GDP)