A target market is a group of people who have completed surveys, questionnaires, or other response forms and have indicated an interest in the production of a new product
Indicate whether the statement is true or false
FALSE
Explanation: A target market is a specific group of people who might be potential customers for a product. A marketing strategy will develop a marketing mix to meet the needs of that target market. The group of people who have completed surveys, questionnaires, or other response forms is a focus group.
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Which of the following is primarily interested in the liquidity of a company?
a. Federal government b. Stockholders c. Long-term creditors d. Short-term creditors
In text mining, stemming is the process of
A) categorizing a block of text in a sentence. B) reducing multiple words to their base or root. C) transforming the term-by-document matrix to a manageable size. D) creating new branches or stems of recorded paragraphs.