Research shows that ________ of the total amount of consumers worldwide resides in the United States

A) 15 percent
B) 5 percent
C) 10 percent
D) 20 percent

Answer: B

Business

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Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company

A) product licensing B) brand extensions C) brand architecture D) brand audits E) brand dilutions

Business

From your reading of the Scott's Miracle-Gro case study, the company implemented SAP and JDA enterprise and supply chain planning systems to solve which of the following problems?

A) Lack of brand recognition B) Lack of coordination among production facilities C) Poor supply chain visibility for management D) Shoddy record-keeping E) Coordination issues caused by the merger of Scott's and Miracle-Gro

Business