Johnson & Johnson embodies its organizational culture in "The Credo," which is the firm's ________

Your marketing plan should be written as ___________________

a. An action plan b. A general guideline to what you'd like to do c. An overall strategy d. A day-to-day scheduled of marketing events

A local service company has decided to segment its market based on occupation; therefore, it has chosen a form of demographic segmentation for its approach

Indicate whether the statement is true or false