The marketing approach a company takes internationally should be compatible with its overall aims and strategies
Indicate whether the statement is true or false
TRUE
You might also like to view...
When organizational culture is participative, companies "listen" to their employees' questions and concerns. Which of the following listening methods can protect the identity of employees by allowing them to communicate anonymously?
A. Third-party call centers D. Face-to-face meetings B. Videoconferencing E. Ombudsman C. Personalized emails
Which of the following has been declining in the developing nations of the world such as China, India, Russia, Indonesia, Thailand, South Korea, Mexico, and Brazil?
A. Economic opportunities for international trade B. Industrialization C. Contribution toward the share of world output D. The stock of foreign direct investment E. Barriers to the free flow of goods, services, and capital