________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products

To successfully employ an ABC system, a company must first identify:

a. Non-volume related activities in the factory that create costs. b. Cost drivers. c. Cost pools. d. Overhead allocation rates.

Zelda realizes that writing a solicitation for a charity project to a small business owner must be different than a request to a representative from a major corporation. Which audience characteristic is Zelda most apt to be considering?

a. age b. economic level c. educational background d. culture