In a contest of 45 different languages covering 60 countries, marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:
A) promotion of different types for marketing.
B) promotion of interest in space exploration.
C) people in different countries prefer different topics.
D) astronaut profile varies from country to country.
E) sales promotion by global marketer.
E
Business
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People ignore messages that do not interest them. This is called
a. cognitive dissonance b. selective attention c. assimilation/contrast d. perceptual distortion e. consequence aversion
Business
Charts are used as a means of spotting developing trends
Indicate whether the statement is true or false.
Business