The key to altering organizational strategy is _____

In the business-to-business buying process, the vendor audit would occur in the ________ stage

A) establishment of specifications B) vendor identification C) vendor selection D) vendor evaluation

To be part of the ________ for a product, consumers must share a common need that can be satisfied by the product and have the resources, willingness, and authority to purchase the product

A) demand center B) audience C) value proposition D) marketplace E) market