Give an example of a firm discussed in the chapter that successfully built a strategy on serving customer segments that were neglected by established players that didn't perceive them as sufficiently "valuable."

Insurance contracts and all forms of creditor collection agreements are ________ contracts

A) incidental beneficiary B) third-party beneficiary C) unilateral D) quasi-

Which of the following terms best represents voluntary actions that violate significant organizational norms and, in doing so, threatens the well-being of the organization or its members?

A) negativity offset B) deviant workplace behavior C) self-concordance D) emotional contagion E) positivity offset