The process through which news, ideas, and information are spread is called
A) historic transmission.
B) intercultural communication.
C) diffusion of innovations.
D) transmittal transformation.
Answer: C
Communication & Mass Media
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Interpretive scholarship is good when it:
A) explains causal relationships in real-world situations. B) offers fresh insight into the human condition. C) allows us to predict how humans can interact effectively. D) separates a theorist's values from an observed phenomenon.
Communication & Mass Media
Coherence
a. refer to how symbols are arranged. b. refer to what symbols mean. c. help us interpret verbal communication within a given context. d. refers to "making meaning." e. illustrates rules we use to manage talk and create social realities.
Communication & Mass Media