The process through which news, ideas, and information are spread is called

A) historic transmission.
B) intercultural communication.
C) diffusion of innovations.
D) transmittal transformation.

Answer: C

Communication & Mass Media

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Interpretive scholarship is good when it:

A) explains causal relationships in real-world situations. B) offers fresh insight into the human condition. C) allows us to predict how humans can interact effectively. D) separates a theorist's values from an observed phenomenon.

Communication & Mass Media

Coherence

a. refer to how symbols are arranged. b. refer to what symbols mean. c. help us interpret verbal communication within a given context. d. refers to "making meaning." e. illustrates rules we use to manage talk and create social realities.

Communication & Mass Media