________ is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes.
A. Promotion
B. Public relations
C. Advertising
D. Puffery
Answer: C
Communication & Mass Media
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An agenda is a guide that specifies what is to be discussed, in what order, and for how long
Indicate whether the statement is true or false.
Communication & Mass Media
Which of the following is NOT an organizational strategy for an informative speech?
a. comparative
b. refutative
c. chronological
d. spatial
Communication & Mass Media