________ is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes.

A. Promotion
B. Public relations
C. Advertising
D. Puffery

Answer: C

Communication & Mass Media

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An agenda is a guide that specifies what is to be discussed, in what order, and for how long

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is NOT an organizational strategy for an informative speech?

a. comparative
b. refutative
c. chronological
d. spatial

Communication & Mass Media