Which of the following sections of the marketing planning outline is part of the marketing mix?

Which of the following would not be true of a privately held corporation?

a. It is sometimes called a closely held corporation. b. Its shares are regularly traded on the New York Stock Exchange. c. It does not offer its shares for sale to the general public. d. It is usually smaller than a publicly held company.

The Paradise Surf Store carried everything the serious female surfer needed to ride the waves. It displayed lightweight surfboards with flowers painted on them stacked along the walls of the store

It also had clean, well-lit dressing rooms for trying on wetsuits and knowledgeable staff who knew what a woman needed to succeed in an essentially male-dominated sport. These factors together created its ________. A) store layout B) merchandise assortment C) media plan D) atmospherics E) store image