"All companies must find ways to respond to rapidly changing markets, and sticking with one business strategy may be a sure path to failure." Which of the following scenarios is most relevant to this argument?
A) A sports outfitter has just signed a contract with a local professional athlete. The outfitter wants to save its reputation when it finds that the athlete has tested positive for drugs.
B) TechCam, a maker of in-home security cameras, has found consumers confuse its products with those of Tekkam, a low-cost computer maker. TechCam is considering whether to change its name.
C) A community has been afraid of the nearby nuclear plant for quite some time. The community votes to fund a hydroelectric plant instead, putting the nuclear plant out of business.
D) A seafood restaurant must find a way to satisfy customers after an offshore oil spill affects local fisheries and makes people afraid to eat even nonlocal seafood.
E) A community college administrator notes that enrollment in its two-year nursing program is up, so additional faculty are hired for that program.
Answer: D
Explanation: D) The restaurant management must decide whether to change its vision and mission, its operations, its vendors, etc. One thing is certain: they will need to move fast and they will need to communicate their decisions to the public.
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