A newspaper ad for Hill's Science Diet dog food shows a man joyfully playing with his two very healthy looking golden retrievers. Which executional style is being used in this ad?

Which term refers to the risk that the cost of rolling over or re-borrowing funds will rise above the returns being earned on asset investments?

A. Reinvestment risk. B. Credit risk. C. Refinancing risk. D. Liquidity risk. E. Sovereign risk.

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing

He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________. A) high promotion costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods