A multisegment targeting strategy differs from a concentrated targeting strategy in that it:
a. selects one segment of a market with a goal to satisfy its members.
b. faces a high potential cost from cannibalization of products.
c. develops and maintains a common marketing mix for its products.
d. results in sterile, unimaginative product offerings.
ANSWER: b
A firm that chooses to serve two or more well-defined market segments and develops a distinct marketing mix for each has a multisegment targeting strategy. A disadvantage of multisegment targeting is cannibalization. In a concentrated targeting strategy, a firm selects a market nicheâ€"one segment of a marketâ€"for targeting its marketing efforts.
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Anne wants to accumulate $25,000 by December 31, 2019. To accumulate that sum, she will make twelve equal quarterly deposits of $1,761.55 at the end of March, June, September, and December for the next three years, beginning on March 31, 2016, into a fund that earns interest compounded quarterly. What annual rate of interest must the fund provide to yield the desired sum?
A) 3% B) 7% C) 12% D) 14%
Vango, Inc. sells part number 86Z to auto parts stores around the world. Information about part number 86Z is contained in the table below. Vango uses a weighted average cost periodic inventory system
Number of Units Unit Cost Total Cost Beginning inventory 2,000 $8.00 $16,000 Purchase 3,000 $8.20 $24,600 Purchase 5,000 $8.60 $43,000 Totals 10,000 $83,600 Determine the cost of goods sold and ending inventory value of part 86Z, if 4,000 units remain unsold in inventory at the end of the accounting period. A) Cost of goods sold is $49,200 and ending inventory is $34,400. B) Cost of goods sold is $34,400 and ending inventory is $49,200. C) Cost of goods sold is $50,160 and ending inventory is $33,440. D) Cost of goods sold is $51,200 and ending inventory is $32,400.