Marine insurance is used to insure goods in transit.

What are the two main types of research instruments used to collect primary data?

A) observation scales and personal interviews B) questionnaires and mechanical devices C) focus groups and mechanical devices D) focus groups and questionnaires E) personal interviews and online focus groups

Which of the following would be a demand and supply characteristic toward the beginning stages of a product's life cycle?

A) Demand has become more certain and supply is predictable. B) Margins are lower due to an increase in competitive pressure. C) Product availability is crucial to capturing the market. D) Price becomes a significant factor in customer choice.