"If a response is followed by a pleasurable consequence, it will tend to be repeated. If a response is followed by an unpleasant consequence, it will tend not to be repeated." This is a statement of
a. the law of positive reinforcement.
b. Rescorla's cognitive perspective.
c. Thorndike's law of effect.
d. Garcia's conditional emotional response.
e. Bandura's Bobo effect.
c. Thorndike's law of effect
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In the first half of the 20th century, physical makeup referred to _________, whereas now it refers to
a. genes; physique. b. physique; genes. c. genes; brain processes. d. brain processes; genes.
Messages that provide a preliminary announcement that the message is intended to change our opinion are ________
A) as effective as those that do not forewarn us of this attempt B) less effective than those that do not forewarn us of this attempt C) more effective if the content is humorous, less effective otherwise D) more effective than those that do not forewarn us of this attempt E) less effective if the content is humorous, more effective otherwise