How does customer service help business marketers?
What will be an ideal response?
ANSWER: Business marketers are increasingly recognizing the benefits of developing a formal system to monitor opinions and perceptions of the quality of customer service. Companies such as FedEx, IBM, and Oracle build their strategies not only around products but also around highly developed service skills. These companies understand that keeping current customers satisfied is just as important as attracting new ones, if not more so. Leading-edge firms are obsessed not only with delivering high-quality customer service but also with measuring satisfaction, loyalty, relationship quality, and other indicators of nonfinancial performance. Delivering consistent, high-quality customer service is an important basis for establishing competitive advantage and differentiating one's company from competitors.
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What are the uses of shopping cart software?
What will be an ideal response?
Which of the following statements best describes the effects of recognizing revenue earned by a business entity?
a. Assets increase only when cash sales are made. b. Stockholders' equity increases only when credit sales are made. c. Assets and stockholders' equity increase when either cash or credit sales are made. d. Assets increase, but stockholders' equity decreases, when either cash or credit sales are made.