Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs

Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________.
A) concept testing
B) modifying the marketing mix
C) rebranding
D) modifying the product
E) modifying the market

D

Business

You might also like to view...

Under the Restatement (Second) of the Law of Agency, after which of the following situations would it usually not be necessary to notify third parties of the termination of an agency's existence?

A. The achieving of the agency's purpose. B. The destruction of the subject matter of the agency. C. A termination by mutual agreement. D. A termination by the principal.

Business

A bid is the price in one currency at which a dealer will buy another currency. An ask is the price at which a dealer will sell the other currency

Dealers bid (buy) at one price and ask (sell) at a slightly higher price, making their profit from the spread between the prices. List and explain three reasons/factors that could make the spread small. What will be an ideal response?

Business