This term refers to the degree of which an attitude is either positive or negative.

a. valence
b. extremity
c. degree
d. absorption

a. valence

Communication & Mass Media

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By using a word such as now to replace the five-word, 17-letter phrase at this point in time, you are avoiding using

a. connotative language. b. denotative language. c. oral language. d. a euphemism. e. gobbledygook.

Communication & Mass Media

According to a study of long-term happy marriages, which of the factors below was NOT mentioned as an element of those marriages?

A. positive distortion B. unconditional acceptance C. religious beliefs D. stubbornness

Communication & Mass Media