The aim of ________ is to make ads and brand content so engaging or useful that people want to watch them
A) branded entertainment
B) advertainment
C) social advertising
D) subliminal advertising
E) infotainment advertising
B
Business
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When a price is inelastic, a price increase improves all aspects of performance
Indicate whether the statement is true or false
Business
Performance dimensions on which customers expect a minimum level of performance are called:
A) order winners. B) minimum performers. C) recommended daily allowances. D) order qualifiers.
Business