65% to 80% of product costs are determined at the product design stage of the production process

To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments

A) measurable B) substantial C) accessible D) differentiable E) actionable

Even if the language is common to both cultures, one culture may restrict the meaning of certain words

Indicate whether the statement is true or false.