Mitchell's is a popular brand of women's clothing. During market research, the company observed that a large number of its existing customers believes and promotes the use of sustainable goods
Based on findings of the research, the top management of the company decides to use eco-friendly raw materials in manufacturing their clothes. Which of the following strategies is Mitchell's using in this scenario?
a. Market development
b. Cost leadership
c. Product differentiation
d. Market penetration
ANSWER: c
A product/service differentiation competitive advantage exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition.
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What will be an ideal response?
Gesturing with your hands open and relaxed with palms facing up indicates ________
A) receptiveness B) sadness C) shame D) suspicion E) anger