Marketing is ___________.
A. the same as advertising and sales
B. not used by small corporations
C. about satisfying customer needs
D. making a profit
Answer: C. about satisfying customer needs
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The world economic environment is changing very rapidly and has become increasingly competitive
In order to achieve success, based on author William Greider's analysis, what are the realities that executives and marketers should take into account in such a dynamic environment?
Which of the following strategies would a company be MOST likely to follow for a product classified as a dog in the BCG matrix?
A) using revenue generated by the product to support question marks B) reducing financial support of the product C) making a significant financial investment to take advantage of the market's potential D) launching a national marketing campaign to support brand awareness E) severing the product's connection to a product in the star or question mark sector