Answer the following statement(s) true (T) or false (F)
1. Having team members with particular expertise in one area has generally not been
shown to have a positive effect on campaigns.
2. Because for-profit organizations and non-profit organizations typically pursue the
same communications goals, communications goals can often be shared across both
situations
3. Setting communications goals for an organization requires that they be responsive
to internal, external and historical considerations.
4. Goals may include how an organization is uniquely distinguished in the minds of its
key publics.
5. A collaborative approach to goal-setting can lead to increased buy-in from the
stakeholders involved
1. false
2. false
3. true
4. true
5. true
You might also like to view...
All of the following statements are true of the way media approach women and people of color except:
a. The media underrepresent them. b. The media depict or portray them negatively. c. The media valorize them. d. The media do not represent them in any way or form.
______ is most likely to lead to a change, either in behavior or beliefs.
A. Irrelevance B. Consonance C. Dissonance D. Schemata