What is a common mistake entrepreneurs make in trying to determine their target markets?
a. Assuming that everyone is their target market
b. Segmenting their target market too narrowly
c. Segmenting their market and then not using the information
d. Selecting too many target markets
Answer: a. Assuming that everyone is their target market
Business
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Fill in the blank(s) with the appropriate word(s).
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________ is assessed when the data on the scale being evaluated on the criterion variables are collected at the same time
A) Convergent validity B) Predictive validity C) Concurrent validity D) Discriminant validity
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