A group that exists to provide information and recommendations to an executive who makes the actual decisions is called __________
a. a focus group
b. a project team
c. an advisory group
d. a quality circle
e. a decision making
c
Communication & Mass Media
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Advertisers depend on creating and using a positive reputation
Indicate whether the statement is true or false
Communication & Mass Media
Practitioners used a ______ approach to gather information for the My Press Needs campaign.
A. “Listen, Watch, and Read” B. “Listen, Watch, and Learn” C. “Listen, Watch, and Lead” D. “Listen, Watch, and Follow”
Communication & Mass Media